Let's talk

PRODUCT · UX AUDIT

UX audit services

UX audit services are senior reviews of a SaaS product, app or website that find where users get stuck and rank the fixes that matter. Often the first short project for an established product team.

Book a 20-minute call (opens Google Calendar in a new tab)Use the UX audit checklist
Led by Roger GrekosCo-Founder, product

The drawing shows four screens of a sign-up flow and, under it, the issues pinned on each screen, with the step that asks for a card too early marked.

We go through onboarding, key flows, accessibility and conversion the way a new user meets them. Then we hand you a ranked user experience audit, with the evidence and a suggested fix for every issue. It is part of our product consulting work and written so your team can act on it without us.

01SOUND FAMILIAR?

Signs your product needs a UX audit

  • SYMPTOM 01

    Users sign up and then never come back

    Usually means: Onboarding is not getting them to the first useful moment, or they cannot find it.

  • SYMPTOM 02

    Our trial-to-paid rate is stuck and we do not know why

    Usually means: There is friction somewhere between signup and the moment users see the product working.

  • SYMPTOM 03

    Support keeps answering the same how-do-I questions

    Usually means: Labels, navigation or empty states are not telling users what to do next.

  • SYMPTOM 04

    We redesigned last year and nothing changed

    Usually means: The redesign changed the look, not the flows where users get stuck.

  • SYMPTOM 05

    Nobody has looked at the product with fresh eyes in months

    Usually means: The team knows every workaround, so the problems are invisible from the inside.

  • SYMPTOM 06

    A customer asked if we are accessible and we could not answer

    Usually means: Nobody has checked the product against the WCAG criteria yet.

Led by Roger GrekosCo-Founder, product

Not sure which flows to audit first? List the ones that worry you and we will help you choose.

Tell us about your project (opens our project form in a new tab)

02WHAT WE DO

What our UX audit services cover

  • Onboarding and first-run review

    We sign up as a new user and follow the path to first value: signup, setup steps, invitations, empty states and the first success moment. Every point where a user has to guess, wait or open the help centre is logged against the screen where it happens.

  • Key flow and task review

    We walk the flows your business depends on, such as creating a project, inviting a team or upgrading a plan. Each step is checked against established usability heuristics. The audit judges the flows you have; ideas for new features go to feature discovery instead of padding the report.

  • Accessibility checks against WCAG 2.2

    We check the audited flows against the WCAG 2.2 AA criteria that commonly block people. That covers colour contrast, keyboard access, focus order, form labels, error messages and target sizes. Each failure comes with the criterion, the screen and the fix.

  • Website UX audit for conversion

    For B2B SaaS, the marketing site is part of the product. A website UX audit covers the home, pricing, signup and demo request pages. It checks that the promise on the site matches the first minutes inside the product.

  • UI and content consistency

    As part of our UI UX audit services we review visual hierarchy, component consistency, labels, microcopy and error messages. A vague label can stop a user as easily as a cluttered layout, so words get the same scrutiny as screens.

  • A ranked report and a walkthrough

    Every finding gets a severity, the evidence, the affected screens, a rough effort estimate and a suggested fix. The list is sorted so the fix that matters most comes first. We walk your team through it on a call and share the findings as a list you can move straight into your backlog.

Illustration of one sign-up step before and after the fix

03IN BRIEF

What a UX audit should hand you

A UX audit agency should hand you a ranked list of problems with evidence, not a deck of opinions. Each finding should name the screen, the user goal it blocks and how severe it is. It should also say roughly how hard it is to fix and what the fix could look like.

The ranking matters more than the length. A report with two hundred issues and no order leaves your team where it started. A report that opens with the handful of fixes that unblock the most users gives them a plan for the next sprint. When you compare any UX audit company, ask for one sample finding and check it against that bar. Our reports link each finding to the screen, the heuristic or WCAG criterion it breaks, and a suggested fix your designers and engineers can estimate. If a finding cannot point to a real screen and a real user goal, it does not go in the report.

When to run a user experience audit

Run a user experience audit when you have a live product, real users and a question your numbers cannot answer. Why do trials stall, why did activation drop after a release, or why does support keep getting the same questions? The audit shows where in the product those problems start.

It also makes sense before a redesign, so the new design fixes real problems instead of repainting them. The same goes for a launch or a fundraising round, when many new people will meet the product. An audit is less useful before people can use the product at all. At that stage, usability testing services on a prototype tell you more, because you learn from real users, not patterns. To try a first pass yourself, use our UX audit checklist. It covers the same areas we review, so you can see which flows deserve a closer look.

04STEP BY STEP

How a UX audit works

  1. 01

    Audit

    We agree the flows, users and goals with you. Then we review each screen against established usability heuristics and WCAG 2.2 AA checks, signed in the way a real user would be.

  2. 02

    Build

    We rank every finding by how much it holds users back and how hard it is to fix. We write a suggested fix for each, and sketch the top fixes where a picture explains them faster.

  3. 03

    Ship

    You get the report and a walkthrough call with your team. Your team can take it from there, or we design the fixes with you, from copy changes to a new SaaS onboarding UX flow.

05ENGAGEMENT OPTIONS

Ways to work with us on a UX audit

  • Review sessions

    Work through your flows live in working sessions.

    You get

    • A live review of the flows you choose
    • Notes on the top issues and how to fix them
    • Answers to your team's design questions

    Typical shape

    One or more sessions, booked when you need them

    Quoted after a short call

    Ask for a quote

  • Full UX audit

    We run the audit end to end and hand you the ranked report.

    You get

    • Onboarding, key flow and accessibility review
    • Website UX audit of your conversion pages
    • A ranked report with a suggested fix per issue
    • A walkthrough call with your team

    Typical shape

    A fixed scope, led by Roger, with the scope agreed in writing

    Quoted after a short call

    Ask for a quote

  • Audit and fix

    We audit, then stay to design and ship the fixes with your team.

    You get

    • Everything in the full UX audit
    • Designs for the top fixes
    • Support for your engineers during the build
    • A recheck of the fixed flows

    Typical shape

    Working inside your sprints

    Quoted after a short call

    Ask for a quote

06WHO IT IS FOR

Who a UX audit is for

Roger Grekos

07LED BY

Who runs your UX audit

Roger Grekos leads product work at BrainStormers. He scopes the audit with you, agrees which flows matter most and walks your team through the findings.

A long list of issues helps nobody. I want the first finding in the report to be the one that unblocks the most users.

Roger GrekosCO-FOUNDER · PRODUCT
Roger Grekos
Co-Founder, Product, Project & Scale
Background
Roger co-founded BrainStormers and has led product for 12+ years across SaaS, fintech, media, gaming and services. At Find.co he led product strategy for a media portfolio whose revenue grew from $22M to $55M in three years; at PayEm he took a procurement platform to $1M ARR in 12 months.
Roger's profileLinkedIn

08

Related product services

09INSIGHTS

Guides on UX audits

  • UX/UIGUIDE

    UX audit checklist

    A UX audit checklist for SaaS products and apps: 40 checks across onboarding, navigation, forms, content, accessibility, performance and conversion, plus a template to score fixes.

    Roger Grekos

10FAQ

Questions about UX audit services

What is included in your UX audit services?

Our UX audit services cover onboarding, the key flows your business depends on, navigation and forms. We also check accessibility against WCAG 2.2 AA criteria, UI and copy consistency, and the website pages that lead to signup. You receive a ranked report with evidence, affected screens, effort and a suggested fix for each issue, plus a walkthrough call.

How is a UX audit different from usability testing?

A UX audit is an expert review: we inspect the product against usability heuristics and accessibility criteria without users present. Usability testing watches real users attempt real tasks. An audit is faster and catches known problem patterns; testing shows what nobody predicted. Many teams audit first, fix the obvious issues, then test the riskiest flows with users.

How long does a UX audit take?

It depends on the scope. Auditing one critical flow, such as signup to first value, takes far less time than reviewing a whole product and its marketing site. We agree the flows, platforms and report date in writing before we start. If anything we find would change that date, we tell you straight away.

Does a UX audit include accessibility?

Yes. We check the audited flows against the WCAG 2.2 AA criteria that commonly block people. These include colour contrast, keyboard access, focus order, form labels, error messages and target sizes. This is a practical review of those flows, not a formal conformance audit or a legal opinion, and the report says so clearly.

Do you audit B2B SaaS websites as well as products?

Yes. A website UX audit covers the pages that turn visitors into trials or demos: home, pricing, plan comparison, signup and demo request. It then follows the first screens after signup. We usually review the site and the product together, because the promise on the website and the first minutes in the product need to match.

Who fixes the issues after the audit, you or our team?

Either. The report is written so your own designers and engineers can act on it alone. Each issue names the screen, the evidence and a suggested fix. If you want help, we design the fixes with you and our engineers build them. We recheck the fixed flows once they ship.

Led by Roger GrekosCo-Founder, product

Talk to Roger about a UX audit

20-minute intro call

Book a 20-minute call (opens Google Calendar in a new tab)Tell us about your project (opens our project form in a new tab)

NEXT STEP

Know what to fix first

Tell us which flows worry you. You leave the first call knowing whether an audit is the right next step.

You’ll talk to Roger

Book a 20-minute call (opens Google Calendar in a new tab)Tell us about your project (opens our project form in a new tab)